About me

Hi, I'm Daley

Brand designer and photographer from Zuidoostbeemster. From the first conversation to delivery, you work directly with me.

Daley Jansen, founder of The Daley Edit

Since 2018

I design brands and make the imagery to go with them.

Welcome to my one-stop-brand-shop. I call myself a brand designer and photographer, but above all I am simply a hopeless creative. And a bit headstrong, because where many creatives stick to one service for a business, I also do the website, the photography and the marketing.

What my teachers said I would become? A programmer, something with computers, or a writer. Turns out I did not stray that far from it, with a detour.

Because creativity finds its way, I decided to turn it into a service to help other entrepreneurs. Because I simply cannot help it: I love to meddle. So also with your brand, website or branding.

My WHY

I find it such a waste when businesses leave their potential on the table. That is why I want to contribute to strong, strategic brand foundations, so businesses show their real strength and play at the level they deserve.

Need a creative all rounder who puts your brand firmly on the map? Then you are in the right place.

And the HOW

I do not just make a nice design or a quick website. I build your brand foundation: your why, your vision, your mission, who you do it for and what your USPs are. Then comes a fully tailored visual identity, and a custom website in that same identity. No boring templates.

Need more? You can also come to me for photography and marketing, so you rarely need to bring in anyone else. And if you need something I do not do, I know a few creative experts I love working with.

How it works

This is how it works

Three steps, from first conversation to launch. You know where we stand and what's next at every moment.

01

Getting acquainted

We discuss where your brand is now, where you want to go and what is needed. Then you get a proposal with a fixed price, so you know exactly what you get and what it costs.

02

Design

The basics first: positioning, tone and direction. Then I design identity, site and imagery together, so every part speaks the same language. You see everything along the way and there are two revision rounds per phase.

03

Launch

I deliver, put it live and explain how you can carry on yourself. After that I stay available, with or without a maintenance package.

And after that

After launch, I keep fine tuning

A brand identity and a website are the start. In every project I notice you want to keep going: get found more, get more enquiries, work smarter. I help with that too, as a one off or in an ongoing collaboration.

See marketing & growth
  • Tracking findability

    In my own SEO dashboard you see how your site is found in Google and in AI, and what we adjust next.

  • Keep refining

    Based on what visitors actually do, I adjust your site: different copy, a better structure, a button in a smarter place.

  • Smart additions

    Like an extra feature in a webshop that brought in more enquiries. Small things you notice in your inbox.

  • AI and automations

    I set up AI and automations where they take work off your hands, and configure them together with you.

50+
brands launched
8 yrs
of experience
120+
projects delivered
100%
own style, no templates

Frequently asked

About me and how I work

Do you work alone?

Yes. You email, message and talk with me directly, from the first call to delivery. If you need something I do not do myself, I bring in someone from my network and stay your point of contact.

Where are you based?

My studio is in Zuidoostbeemster, visits by appointment. I work for businesses all over the Netherlands. Most of it happens remotely, and for a shoot I come to you.

What kind of businesses do you work for?

Business owners from all sorts of fields. A gym, a rental agency, a garden pot brand, a travel blog, coaches. What they share: they are good at what they do and want that to show.

What is a bemoeisessie?

For when your brand is already there, but could be better. I go through your logo, your site, your social and your copy with a critical eye and tell you honestly what could improve. Until it all fits.

I love meddling with your brand.

In a bemoeisessie we explore together how to work on your business. So you go from a business that is fine, to your dream business.

Free and no strings attached.