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Branding · Web design

De Kloek Fitness

Logo, visual identity and website for the fitness branch of De Kloek. Tough and sporty, but also light, because health, community and wellbeing come first there.

The De Kloek Fitness homepage on a laptop on a concrete desk

Overview

De Kloek Fitness is the gym branch of a sports business with several branches under one roof. The brand had to belong there recognisably and still have a character of its own, because someone heading to the gym is after something different from someone booking a court.

Client
De Kloek Fitness
What I did
LogoVisual identityColour paletteWeb designGenerative AI
Year
2026
The De Kloek Fitness logo on the four colours of the website: ice blue, deep blue, lime and grey white

I developed the logo, the visual identity and the branding together with the owner.

Signage of De Kloek Fitness
The De Kloek Fitness class timetable on a laptop in the gym
The Reformer Pilates section of De Kloek Fitness on a laptop in a light pilates studio, next to an ice blue yoga mat

Then I developed the website. It is tough and sporty, with dark areas and big headings. In between there are plenty of light areas and calm elements, because De Kloek is more than a gym: it is a healthy sports centre where health, community and wellbeing matter just as much as training.

The De Kloek Fitness FAQ on a tablet on a bench, with a towel and an ice blue foam roller

The class timetable, rates and personal training are right at hand, and you book a trial session in two taps.

The De Kloek Fitness Reformer Pilates page on a phone held in a light studio
The De Kloek Fitness Reformer Pilates page on two phones in the pilates studio: the dark opening and the light section about the new studio
The De Kloek Fitness homepage on a laptop, with the Reformer Pilates slide
The De Kloek Fitness Reformer Pilates page on a tablet
The De Kloek Fitness Hyrox page on a phone

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