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Branding · App · Web design

TypTalk

TypTalk is a dictation app for the Mac. You talk, and the text appears in the app you are working in. A project of my own, from name and logo to the app and the landing page.

The TypTalk home screen on a laptop on a lilac plinth in the sun, with a mug beside it

Overview

TypTalk is a project of my own: a dictation app for macOS. You hold the right Option key, say what you want to say, and the text appears straight away in the app you are working in. Name, brand, app and landing page grew up together, so everything speaks the same language.

Client
TypTalk
What I did
Name and logoVisual identityApp designLanding page, bilingual
Year
2026
The three kinds of TypTalk logo on a lilac surface: the wordmark on night, lavender and white, the mark as stickers and the app icon

The brand

The name says what the app does: you talk, it types. The logo is a wordmark with a sound wave on either side in four soft colours: pink, blue, lilac and mint. That same wave moves along in the app while you speak. The mark also works on its own, as the app icon in the Dock and on the back of the business card.

The TypTalk wordmark in white on deep purple
The TypTalk logo on white, lavender and night blue, and the mark on pink
The TypTalk app icon, large and in four smaller sizes

Colour and typography

The palette is light and soft: lavender as the base, with pastels in pink, blue, lilac and lime for labels and statistics, and night for text and lines. Dark mode turns it around: deep purple as the background, with the same pastels on top. Every pastel has a darker accent for icons, so everything stays readable.

The TypTalk colour palette as swatch cards on lilac paper: deep purple, purple, two shades of lavender and four pastels with their accent colour

Headings are set in Uxum Bold, a heavy grotesque with character. Below that simply SF Pro, the system font of the Mac, so the app feels like it belongs to macOS. Cards have a thin dark line and rounded corners, labels are pastel capsules.

The TypTalk typography: Uxum Bold for headings and SF Pro for text

The app

The app is built in Swift and has two modes. Fast runs a speech model locally on your Mac and is done in about 70 milliseconds, Accurate goes through the cloud. A personal dictionary learns names and jargon, the history keeps everything you have said, and a small panel at the bottom of the screen shows that TypTalk is listening.

Four screens of the TypTalk app floating around a laptop: home, history and dictionary
The TypTalk history on a laptop on a light desk, with the recording panel and a white mug
The personal dictionary of TypTalk on a laptop on a purple block in the dark

The landing page

The landing page tells the story in the same language: big headings in Uxum, the wave, and the three steps. It is bilingual, Dutch and English, and has a light and a dark mode.

TypTalk types an email to Sanne in Apple Mail while the recording panel listens at the bottom
A mail window with dictated text and the TypTalk recording panel, on night blue
The TypTalk landing page on a laptop
The English version of the TypTalk landing page in a browser window, with the heading Let's talk, uh, Type
The dark mode of the TypTalk landing page, in English, on a laptop on deep purple
The three steps of TypTalk on the landing page, in a browser window on night blue
TypTalk business cards on lilac linen: the wordmark on the front, the mark on the dark back
Three TypTalk posters in lightboxes on a dark concrete wall, with blurred wave bars in lavender and purple
The TypTalk logo in four panels: on light blue wave bars, as a round badge reading Let's talk, uh, type, on lilac and the mark in mint
The TypTalk logo in four colours from the palette: purple, pink, lavender and blue
The TypTalk logo on lime, terracotta, lavender and lilac, with the mark in the four pastels
TypTalk app icons in a light, dark and lilac version, and in four sizes side by side

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