Branding · Webshop · Custom CMS · Photography · AI applications

Montung

Montung, formerly known as Bleijenberg, went through a metamorphosis. A complete rebrand for this garden pottery brand: new name, logo, visual identity, webshop, and photography and imagery.

Overview

Montung is the successor to Bleijenberg. The authentic, vintage feel of these special handmade pots did not suit the old name. A rebrand was needed: a new identity, a tone of voice and a webshop that shows the premium character of the pots.

Client: Montung
What I did: NamingLogoVisual identityWebshopCustom CMSAI applicationsPhotography & imagery
Year: 2025-2026

The Montung facade with brass letters on a lime wall, natural stone pots and troughs with olive trees in a mossy courtyard

The brand

The colours come from nature: warm natural tones that suit the stone and clay of the pots, complemented by green and sage for calm. Those tones are inspired by the interior of Indonesia. Stone textures and organic elements return throughout the visual identity and suit the brand.

Montung homepage on a laptop on a wooden garden table

The webshop

Then I built the webshop. Clean, fast and fully in line with the brand, from homepage to checkout.

The Montung product page on desktop, tablet and phone

The Montung product page on a phone held in a hand, above an old stone trough in a garden

The Montung product page on a tablet against a lime plaster wall, on a rough limestone trough

Montung collection page on a laptop in a garden with natural stone planters

The Montung collection page on desktop and phone, with the fountain page on a tablet

Two phones showing the product page of an antique clay vase and the Montung collection grid

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